Press Release

Introduces Dalmia DSP and Dalmia Cement

Bhubaneswar, 22nd June, 2016: Dalmia Bharat Cement, a leader in the specialty cements space and the country’s
largest producer of slag cement enhancing the earlier experience of quality and expertise, now bring their national brands to Odisha through two variants of cement. These two new products from the Group, the unparalleled Dhalai Special Dalmia DSP Cement and Dalmia Cement were launched today in Bhubaneswar and will be made available across 650 dealers and network partners in the state, marking a new chapter in the cement manufacturing sphere. The national brands were launched by Mr. Mahendra Singhi, Group CEO, Dalmia Bharat Group, Mr. Amandeep, Director and CEO, OCL India Ltd. and Dalmia Cement East Ltd. They were joined by the leadership team represented by Mr. B K Singh, Senior Executive Director and Group Head – Corporate Marketing and Branding, Dalmia Bharat Group Mr. Indrajit Chatterji, Executive Director, OCL India Ltd. and Whole-time Director, Dalmia Cement East Ltd.

Mr. Mahendra Singhi, Group CEO, Dalmia Bharat Group, said, “Dalmia Bharat believes in constant innovation and it has allowed us to achieve market leadership in the fast growing markets in which we are present. As Bhubaneswar strives to achieve the numero uno position as a Smart City, we believe that Dalmia Bharat Group with its 75 years of expertise can act as a pillar of strength in creating the blueprint for tomorrow’s growth and prosperity in terms of infrastructure. Today with the launch of Dalmia DSP and Dalmia Cement we are witnessing a first-of-its-kind innovation in cement in Odisha market. With the development of infrastructure in the State, we believe that the market is set to witness a boom in the construction sector which is the demand driver of cement. At Dalmia Cement we consider that the eastern states of India are likely the new territories for us and will contribute to our bottom line in future.”

Elaborating on the launch of the new products, Mr. Amandeep, Director and CEO, OCL India Ltd. a group company of Dalmia Bharat Cement said “Dalmia Bharat Group brings with it the best of technological innovation and trust of quality that had and will last for generations. Our cements are manufactured in highly modernized plants using latest technology and best quality-control parameters. With the launch of the two specialized products, we will ensure the highest standard of strength and endurance which underlines the improved construction efficiency. And will provide better thermal insulation saving electricity costs for consumers. In line with Dalmia Bharat Group’s constant strive for green equity, the Dalmia Dhalai Special Cement, will be offering better development of strength at a significantly lower water requirement. We are delighted to enhance our presence with these two new products in the Odisha market which has a tremendous growth potential in infra and construction space.”

As a part of the promotional activity prior to the launch, Dalmia Bharat Group organized a state-wide message campaign titled ‘Smart Odisha’ that saw excellent involvement by citizens. Smart Odisha campaign provided an avenue for people of Odisha to express their thoughts, opinions and suggestions for accelerating the state’s development. Citizens shared their thoughts and messages on the message boards placed at critical points like railway stations, bus stands, colleges, corporate offices, traffic signals, malls, popular food outlets and tourist spots, across the state in Bhubaneswar, Cuttack, Rourkela, Puri, Balasore, Berhampore, Sambalpur, Jhasurgda, Bhadrak, Dhenkanal. The campaign also involves other on ground activations like flash mob activity in various locations of Odisha.

Dalmia Bharat Cement will provide complete solution for one’s dream house. The company will be offering a value added customized service provided by a team of qualified and dedicated Civil Engineers through TecExpert. It will offer all kinds of pre and post sales services at no cost. These includes on-site visits, testing of raw materials, testing of concrete and guidance on best construction practices, so that consumers are always informed and one-step ahead in chasing their dream. Customers can register for free demo/on-site supervision by dialling 1800 420 3031 (Toll-free number).

About Dalmia Cement (Bharat) Limited

Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited (BSE Code: 533309|NSE Symbol: DALMIABHA and listed in MSE), is a leading player in the cement manufacturing since 1939. It is the third largest cement group in India and has been in existence for more than 75 years. With a growing capacity, currently pegged at 25 MnT, Dalmia Cement is also the third largest manufacturing capacity in the country. Spread across eight states and 11 manufacturing units, the company is also the category leader in super-specialty cements used for oil wells, railway sleepers and air strips and is the country’s largest producer of slag cement.
Dalmia Cement has also partnered recently with International Finance Corporation to promote sustainable business. Visit us at http://www.dalmiacement.com