Press Release

Jazbaa – e – Bharat, an online concert on 14th August, dedicated to celebrate the undying spirit of our Covid warriors

New Delhi, 12th August, 2020: In its endeavor to celebrate the courage, commitment and unfathomable spirit of our Covid warriors, Dalmia Bharat Group is organizing Jazbaa-e-Bharat – an online musical extravaganza featuring Padma Shri. Kailash Kher and Grammy Award winner Ricky Kej, on 14th August, 2020 at 6:15 pm.

Speaking on this occasion, Mr Mahendra Singhi, MD and CEO, Dalmia Cement (Bharat) Ltd. said, “We are honoured to have Padma Shri Kailash Kher and Grammy Award winner Ricky Kej at Jazbaa – e – Bharat, a musical concert aimed at honouring our nation’s resilience in the fight against this pandemic.
Words fall short in describing the unwavering dedication of our COVID warriors. Their commitment is inspiring and we salute their tireless efforts and undying spirit. We also take this opportunity to celebrate our global commitment towards sustainability and our operational performance.”

Padma Shri, Kailash Kher said “In the last few months, the world has adopted new ways of living and thinking. There has been a significant change in our priorities which we now call the ‘New Normal’. Individuals and corporates have come together to shoulder responsibility and help each other during these testing times. One such organisation is Dalmia Bharat Group that has worked continuously during this pandemic to support the citizens of our country. Through this musical salutation named after our frontline warriors called Jazbaa- e -Bharat, we aim to give a tribute to those unsung heroes who are fighting the pandemic across the country.”

Commenting on Jazbaa – e - Bharat, Grammy Award winner Ricky Kej said, “It gives me immense pleasure to be a part of this virtual musical concert organized by Dalmia Bharat Group. Their vision for a sustainable future is in sync with my beliefs about the environment. Together, we believe that we owe it to our children to leave behind a better planet than what we inherited. I have always believed in the healing power of rhythms to bring solace, motivation and guidance for people towards a greater good. Music has the power to inspire us to be sustainably conscious and live in harmony with nature.“

Jazbaa-e -Bharat will be a musical extravaganza in its truest sense as it will also host the evergreen Shri. Udit Narayan whose soulful voice rings of nostalgia. He will be joined by his son Aditya Narayan who started his musical career at a very young age and managed to win the hearts of everyone. They will be accompanied by the prominent multi-lingual singer, Benny Dayal who has always managed to make the audience groove to his lively tunes and the ever melodious Jonita Gandhi who has become an instant favorite of her audience in a short span of time.

The link to this musical salutation of our Covid warriors will be available on all social media platforms. Click on the link: https://www.dblconcert.com/ to join the event.

About Dalmia Bharat Group
Dalmia Bharat Group (www.dalmiabharat.com) is a leading Indian conglomerate with a strong presence in Cement, Sugar and Refractories. The Group has a turnover of over 12,000 crore. Dalmia Bharat commenced operations in 1939 and has played a defining role in India's manufacturing sector. The group has significant market presence in each of its sectors of operation. Its cement business has grown exponentially since 2006 in terms of capacity and production and the company is a leader in the specialty cements space. Dalmia Cement is the only cement company in the world to have the lowest carbon footprint. In sugar, the group is a prominent generic player catering to most of the leading businesses in India. The Group also caters to an enduring and growing customer base in the refractories business and has forayed into sustainable power/energy.

Media Contact

Dalmia Bharat Group
Rashika Kaul/ Akshay Brave
kaul.rashika@dalmiacement.com; brave.akshay@dalmiacement.com

Adfactors PR
Jatin Khattar/ Parashmoni Deori
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M: +919810751243/ +919560284276